The Roofing Alliance brings together leading contractors, manufacturers, distributors, suppliers, service providers and industry professionals who share a common commitment to secure the future excellence of the roofing industry. Together, Roofing Alliance members have committed more than $13.8 million to fund key industry education, training, and research programs.
Members of the Roofing Alliance meet twice a year to oversee existing projects and consider new projects that address critical industry issues.
A core concern for the roofing industry — one that has been widely discussed and documented — is the likelihood it will face shortages of workers in virtually all areas of responsibility. For a variety of reasons, the most likely critical shortage is the entry-level roof mechanic. The population is aging; wage differentials are narrowing; roofing often is seen as a career of the last choice, and the traditional construction industry workforce has changed fundamentally.
In addition, most roofing contractors report they have difficulty finding and keeping qualified supervisors, project managers, and truck drivers.
The Roofing Alliance has funded a number of crucial initiatives aimed at developing long-term solutions for this growing problem. In 2019, the Roofing Alliance commissioned Arizona State University to study current roofing workforce demographics. The study comprehensively examines the demographics of the U.S. roofing workforce, including the contracting, manufacturing, distribution and design communities; explores types of operations; and analyzes industry challenges, trends and emerging issues. Visit the NRCA bookstore to view more information and purchase an electronic version of the study.
Funding from the Roofing Alliance is helping cement existing relationships within the roofing industry and develop and foster relationships with important academic, research and government institutions.
Like many industries, the roofing industry is undergoing unrelenting change. Business owners need to have the right information to make intelligent decisions. The Roofing Alliance believes it is crucial not only to be a good source of information but also to commission and fund studies to develop new information to help the industry prepare for the future.
The Roofing Alliance understands the importance of communicating with its internal and external audiences. The external audience is increasingly complex. It includes building owners, designers, consultants, education and research bodies, and government agencies. All have a stake in the roofing industry; all stand to benefit from improved roofing industry practices.
The Roofing Alliance has established a permanent endowment fund to sponsor projects that support the objectives of the National Roofing Foundation (NRF) and contribute to the long-term success of the roofing industry.
Through its first 23 years of existence, the Roofing Alliance has secured more than $13.8 million in commitments and has an investment policy intended to ensure the fund remains inviolate. The Roofing Alliance fund is carefully and professionally managed and invested to generate annual income and ensure the steady growth of the non-invadable endowment corpus.
The original goal of the Roofing Alliance was to have a permanent endowment fund of not less than $6 million, after allocating $1 million to initial project work. That goal has been met and the fund balance at the end of 2019 stands at about $10,016.877.
The leadership of the Roofing Alliance has established a new goal of having a permanent fund of not less than $12 million, to ensure that important and much-needed new programs can be funded to benefit the industry and its customers.
The leadership of the Roofing Alliance includes three primary components of the industry: roofing contractors, roofing material and equipment manufacturers, and distributors. Their combined commitment has attracted support from their peers and the roofing community.
Individuals and corporations can become part of the Roofing Alliance in a number of ways. Commitments to the Roofing Alliance may be pledged over a three- to five-year period; public recognition, in accordance with the donor’s wishes and the level of commitment, is as follows:
Contributors are recognized in NRF’s annual publication of the Foundation and receive appropriate personalized recognition.
Major investors in the Roofing Alliance for all categories except for the three supporting categories (defined as contractors who commit at least $50,000 and manufacturers or suppliers who commit at least $100,000) are accorded national public acknowledgment at NRCA’s annual convention and other special events and programs. These Roofing Alliance members are invited to participate in the project task forces established to guide the Roofing Alliance’s agenda and are invited to the semi-annual meetings of the full Roofing Alliance.
In addition, Roofing Alliance investor companies are encouraged to promote their involvement with the Roofing Alliance. Following is a sample of text Roofing Alliance members can use in their promotions:
XYZ Company is a proud sponsor of the Roofing Alliance, the roofing industry’s initiative to enhance and strengthen the quality and standards of products and services.
The roofing industry benefits from the unique purpose and structure of the Roofing Alliance. Meeting at least twice annually, the Roofing Alliance provides major investors with a real and meaningful voice in the selection and implementation of programs designed to advance the industry.
Specifically, the Roofing Alliance solicits, analyzes and selects projects consistent with its mission and identifies new programs and initiatives for the future. Each Roofing Alliance task force identifies and weighs the value of projects — calling upon the advice, experiences, and expertise of all members of the industry.
The Roofing Alliance has a special covenant with the roofing industry. The Roofing Alliance will work to create an atmosphere to:
The program and service expansion made possible by the Roofing Alliance offers a unique opportunity for dedicated individuals and corporations to make investments now to secure the future strength and excellence of one of the United States’ key industries. Participation in this effort has never been more important.
To become a member of this elite group:
Bennett Judson, Executive Director
The Roofing Alliance
10255 W. Higgins, Suite 600
Rosemont, IL 60018-5607
Telephone: (800) 323-9545, Ext. 7513
Or prepare a letter of intent (as follows) on your firm’s letterhead and send it to the Roofing Alliance.
Letter of Intent:
Mr. Josh Kelly
National Roofing Foundation
10255 W. Higgins Road, Suite 600
Rosemont, IL 60018-5607
Dear Mr. President:
In consideration of the commitments of others and for the programs specified and outlined in the information shown here, I/we make the following financial commitment:
TOTAL COMMITMENT: $ _________________ to be paid as follows:
$__________________ paid herewith
$__________________ to paid in _____ installments on an annual/semi-annual/quarterly/monthly (select one) basis starting on __________. (insert date)
This endowment commitment is made to support the Roofing Alliance. The money generated may be used by the Roofing Alliance in support of its important programs for the roofing industry.
I/we believe firmly that the Roofing Alliance’s work is critical to the growth and development of our industry and offer wholehearted support for the Roofing Alliance.