April/May 2016 Post-Alliance Meeting Member Update

Meeting Location: Naples, Fla.

Meeting Date: 2016-04-14

Dear fellow Alliance members,

New Alliance Member
We are pleased to announce and welcome our newest Alliance Regent-level member — Georgia Pacific Gypsum LLC, Atlanta, Mike McCoy. Mike and Greg Hudson joined us in Naples, Fla., for the Alliance meeting.

President Farrish’s Remarks
I would like to thank everyone for granting me the privilege of serving as president. It has been a pleasure working with such fine individuals that truly care about our industry. We will all be in fine hands as Jim takes over the reins. Jim has been a fantastic partner and has a strong commitment to make us better. Best wishes, Jim, as you lead us into the future!

Highlights from the Alliance Member Meeting in Naples
After a full day of meetings, Alliance members, spouses and guests enjoyed networking and mingling over cocktails Thursday evening and cocktails and dinner Friday evening. Both events were outside so the group could enjoy the beautiful Florida weather.

Friday morning, Alliance members conducted member business. They enjoyed lunch with Jay Winik, who is one of the U.S.’ leading public historians, renowned for his gifted and creative approaches to history. Winik shared his new book, 1944: FDR and the Year That Changed History.

After lunch, Paul Gouge, risk control consultant with CNA Insurance specializing in loss control and prevention for the technology industry, spoke about “Privacy and Security Breaches in the Construction Industry: Understanding and Prevention.” (A copy of the presentation is available upon request.)

The meeting concluded with members breaking into groups to discuss their companies’ most significant challenges; issues the industry currently is facing and likely will face in the future; how they view the work the Alliance currently is doing; and what they’d like to see the Alliance focus on in the future. Click here for photos from the April Alliance meeting.

Operating budgets for the General Alliance fund and Melvin Kruger Endowed Scholarship fund (including $50,000 for student scholarships) were approved as presented. Click here for a complete copy of the April 15, 2016, meeting minutes and copy of the approved operating budgets for 2016-2017.

A total of $170,000 in new project funding was approved:
$ 10,000 — start-up funding for National Women in Roofing
$ 10,000 — pilot funding for a project with Rebuilding Together®
$150,000 — funding for the development of a new National Roofing Training Program
Click on the title of the new funding requests to view the details from the presentations.

The Board of Trustees awarded 10 scholarships for the 2016-17 Melvin Kruger Endowed Scholarship program. There were nine renewals at $5,000 each: Brittany Beldon (Firestone Scholarship), Christian Cole (Dan Cohen Scholarship), Jaclyn Harris (second Firestone Scholarship), Shoshanna Lee, Josiah Martin, Jonah Mason, Dannelly McKenzie, Ivy Rivas (Fred Good Scholarship) and Adam Stackpole. One new $5,000 scholarship was awarded to Drury Poston.

Alliance members approved a $10,000 contribution through the Helping Our Own Program to a trust fund established for Elizabeth Zweigel, Melvin Kruger’s granddaughter, who recently suffered septic shock.

Project updates:
Construction Management Schools Initiative — NRCA CEO Bill Good gave a brief background regarding why the initiative was started originally. He explained that the board of trustees agreed the efforts should continue and approved funds in the budget rather than having the initiative presented as a new funding request each year. The program/funds will be subject to review, discussion and approval each year as part of the budgeting process. The goal continues to be working to incorporate more roofing-specific materials into the course curriculum, creating general industry awareness with faculty and students and making students aware of potential career opportunities.

Member Development Report — Dane Bradford reported on the activity in 2015-16 for the five objectives that had been identified to generate revenue and expand the Alliance’s visibility.

Planned Giving Program — Dennis Conway reported that the Alliance has a formal Planned Giving program to create a source of long-term support while offering members and industry professionals the tax benefits of deferred giving. An action plan has been developed to reignite interest and execute this long-term initiative. Conway shared that he had included the Alliance in his estate plan. He explained he wanted to give back to the industry that has given him so much while also helping to transform the future generation of students and leaders long after his own involvement ends. He encouraged all Alliance members to consider making a Planned Giving gift.

Center for Environmental Innovation in Roofing/RoofPoint Update — Jim Kirby with Kellen Co. gave a brief update on the center and RoofPoint.
(A copy of Mr. Kirby’s presentation is available upon request.)

  • The center is managed by Kellen Co., a full-service association management company.
  • Jim Kirby and Shawn Swearingen are the staff responsible for the center.
  • The center’s Executive Committee includes Brian Whelan, president, Beth Gloss, Helene Hardy Pierce and Rob Therrien.
  • There currently are nine members — seven manufacturers and two contractors
  • The center’s activities include developing RoofPoint 2016; serving on the Green Building Initiative’s Site Committee; GreenGlobes; co-branding the Roof and Wall Thermal Design Guide along with the Institute for Market Transformation and PIMA; and participating in the International Code Council code process.
  • RoofPoint Strategic Growth for 2016: Create RoofPoint Value; update RoofPoint from 2012 to 2016; have RoofPoint approved as an ANSI standard; RoofPoint 2016 certification can be included in specifications (CSI and manufacturers), GreenGlobes and other rating systems and International Green Construction Code as a path to high-performance (as ANSI).
  • Updates for RoofPoint 2016: More overtly inclusive of low-slope roof types; more overtly inclusive of all steep-slope systems; adding certification levels; updating insulation requirements; adding LCA credits, EPD credits and many others.

Reed Gooding shared information about a campaign to raise awareness and funds for Alzheimer’s. He began by sharing some startling statistics about Alzheimer’s disease and the personal effects it had on his mother, father and his family. He asked Alliance members to consider supporting “The Longest Day” on June 20. “The Longest Day” is a chance to honor caregivers and those with Alzheimer’s who have “the longest day” every single day. He encouraged Alliance members to participate by donating just one hour of their (and their employees’) paychecks to the Alzheimer’s Association. Click here for a copy of the response form or visit http://act.alz.org/goto/AnHour4Alz to participate in “The Longest Day.”

As our year draws to a close, we want to thank the following retiring trustees for their time and effort in serving: Bob Daly, Kaw Roofing and Sheet Metal Inc., Kansas City, Kan.; Josh Kelly, OMG Roofing Products, Agawam, Mass.; Jim MacKimm, Beacon Roofing Supply Inc., Peabody, Mass.; and David Workman, RoofConnect, Sheridan, Ark.

And, we welcome the new officers and board of trustees whose terms begin June 1: James Patterson, CentiMark Corp., Canonsburg, Pa., president; Tom Saeli, Duro-Last Inc., Saginaw, Mich., vice president (president for 2017-18) and Jim Barr, Barr Roofing, Abilene, Texas, secretary-treasurer; and trustees (for 2016-20) Bob Daly, Josh Kelly and David Workman (serving second terms) and John Massarelli, Beacon Roofing Supply Inc., Herndon, Va.

Meeting Evaluation
As we plan for future Alliance meetings, we want to make sure the meetings continue to be productive, provide value and that the locations and accommodations continue to meet the standards of our members. Please take a few minutes to complete the meeting evaluation, providing us with this feedback. If you did not attend the April meeting, we’d still like you to take a few minutes and complete the sections for future meetings, providing your thoughts regarding speakers, topics, locations, etc. Click here to for a copy of the meeting evaluation.

Member Development
As the 2015-16 fiscal year comes to a close, we’d like to thank the following Alliance members for their ongoing work on the Development Team to increase membership and funding, including Rob Therrien Jr., Rod Petrick, Dane Bradford and Dan Tinker.

Through their efforts, we recruited five new members, generating $300,000 in revenue, including:

Regent at $100,000—Georgia Pacific Gypsum LLC; Governor at $50,000—Academy Roofing, Diamond Roofing, Grove Roofing Services; Service Provider at $50,000—Dataforma Inc.

Total membership now includes 149 members (108 contractors, 36 associates, one service provider, three individuals and one supporting). We also actively are pursuing the following prospects and would appreciate any help you can provide to secure their commitments to the Alliance:

  1. Bennett & Brosseau
  2. Fibertite Roofing/Seaman Corp.
  3. Antis Roofing & Waterproofing
  4. Hy-Tech Products
  5. Frost Roofing
  6. Deer Park Roofing
  7. Don Kennedy Roofing
  8. Kreiling Roofing
  9. Metal-Era
  10. MacArthur Co.

In addition to these prospects, we are working on seven local Chicago-area contractors; 20 prospects that have been identified through Daryl Maronic’s network of Dataforma contractors; a prospective member list with another 35 contractors and associates who have been identified—follow-up work continues with these; and prospects from the International Roofing Expo® in Orlando, Fla.

The marketing campaign for the Alliance Planned Giving Program officially was launched at the April meeting to educate potential donors about the opportunities available for making a planned gift to the Alliance. The campaign includes:

  • Developing case for the endowment
  • Revising website copy
  • Developing a donor recognition program
  • Building the donor list and establishing a Planned Giving Steering Committee, who will meet for the first time during NRCA’s Midyear Meetings
  • Working with our consultant, Association Development Solutions, to broaden our reach
  • Developing marketing materials, ads, press releases, magazine articles, letters of introduction, etc.

In conclusion, we believe the Alliance continues to be filled with excitement, energy and momentum. As of this update, we’ve had five companies join the Alliance since June 1; six funding requests were presented to the Alliance board of trustees at their April meeting; $170,000 was approved in new project funding; our relationships with construction management schools are growing stronger; and we had strong attendance at the April meeting. As we celebrate our 20th Anniversary, we want to make sure the industry is aware of all the Alliance has accomplished, what we plan to do and how we plan to get there. We need everyone to remain actively involved as we work together to achieve even greater success during the next 20 years!

Thank you,

Ken Farrish
Alliance President
Atlas Roofing Corp.

James Patterson
Alliance Vice President
CentiMark Corp.
Canonsburg, Pa.

As we celebrate the Alliance’s 20th anniversary, we’d like to share a few highlights. Did you know …


  • The Roofing Industry Alliance for Progress was formed.
  • Melvin Kruger, L.E. Schwartz & Son, Macon, Ga. served as the first Alliance president.
  • At the time the Alliance was formed, there were 81 Charter Governor members.
  • A total of $184,000 had been awarded in scholarships to a total of 50 students.


  • Melvin Kruger served a second term as Alliance president.
  • $842,912 in project funding was approved for a Gallup study on worker satisfaction in the roofing industry (Employee Satisfaction in the Roofing Industry: Quantitative Results was produced) and to develop NRCA’s Roof Application Training Programs.

Important Dates:

Nov. 17, 2016 (Thurs.)
Joint Alliance Board of Trustees and full Alliance Member Meeting
Park Hyatt Hotel, Chicago

Feb. 28, 2017 (Tues.)
Alliance Member Reception
During 2017 IRE in Las Vegas; exact venue to be advised

March 2, 2017 (Thurs.)
Alliance Construction Management Student Competition
During 2017 IRE in Las Vegas; exact time and location to be advised

March 2, 2017 (Thurs.)
Alliance Construction Management Student Competition Team Winner Announced
5 pm at NRCA’s Industry Awards Ceremony and Cocktail Reception at the 2017 IRE in Las Vegas; location to be advised

April 20-22, 2017 (Thurs.-Sat.)
Alliance Member Meeting
Hotel Del Coronado, Coronado, Calif.

Oct. 20, 2017 (Fri.)
Joint Alliance Board of Trustee and full Alliance Member Meeting
Loews Madison Hotel, Washington, D.C.