April 2011 Alliance Post Meeting Update

Meeting Location: Sarasota, Fla.

Meeting Date: 2011-04-14

As of May 11, 2011

Finance and Financial Development Committee

Dan Murphy, chairman of the Finance and Financial Development Committee, presented the Alliance’s 2010-2012 operating budget, which was approved by the board of trustees. Mr. Murphy reported that everything is in good shape financially. He reported the general endowment fund is up 3.7 percent and the Melvin Kruger Endowed scholarship fund is up 1.7 percent for the first quarter ending March 31, 2011. Click here for a copy of the March 31, 2011 Investment Performance. Mr. Murphy concluded his report by advising he will be moving to Geneva, Switzerland, and thus stepping down as chairman in the near future.

Alliance Project Updates

The following Alliance-funded project updates were provided in written format:

Florida International University’s Wall of Wind
Roof Reflectivity Study
Asphalt Fumes Research
2010-2011 Most Valuable Player (MVP) Awards Program

Business and Strategies for Solar PV Systems in Roofing Applications — Final Report

Matthew Fedorko with the Center for Sustainability at Pennsylvania State University gave an overview of the project that explored the potential effect of the expanding solar market on the roofing industry. Click here for a copy of Mr. Fedorko’s presentation. Alliance members will automatically receive a copy of the final report when it is available.


Jim Hoff, research director for the Center for Environmental Innovation in Roofing, gave an update on RoofPoint, a guideline and rating system for high-performance roof systems and the RoofPoint Pilot Program. Click here for a copy of Mr. Hoff’s presentation.

Melvin Kruger Endowed Scholarship Program

The board of trustees approved seven scholarship renewals (five for the Melvin Kruger Endowed Scholarship program at $5,000 each and two from the former scholarship program—which is being phased out—at $1,000 each) and four new scholarship awards for the 2011-2012 school year.

James Burkhardt — Fred Good Scholarship, New Baltimore, Mich., son of Bill Burkhardt, president of Four Seasons Roofing, Shelby Township, Mich.

Sean Cawley, Birmingham, Ala., son of Mitchell Cawley, president of Roofers Mart Southeast Inc., Birmingham, Ala.

Neil Hourahan, Saunderstown, R.I., son of Donald Hourahan, project manager for Furey Roofing and Construction, Providence, R.I.

Alexis Plachecki — 2nd Firestone Scholarship, Taylor, Wis., daughter of Bernard Plachecki, owner/operator of WHV Inc., Winona, Minn.

Recognition of Retiring Alliance Board of Trustees

President Geoff Craft recognized the Alliance board of trustees whose terms expire May 31, 2011: Vic Anthony, GAF Materials Corp., Wayne, N.J.; Chip Martin, CRS Inc., College Park, Ga. and Bill Taylor, D.C. Taylor Co., Cedar Rapids, Iowa. He thanked them for their service and presented Vic Anthony, who was present at the meeting, with his award.

Vice President Will Fort presented Geoff Craft with an award for his service as a member of the board of trustees and another award for his service as Alliance president this past year. Vice president Fort recognized Mr. Craft as the first supplier member to serve as Alliance president. He pointed out that Mr. Craft has been passionate about bringing in new members and re-energizing the Alliance. One of his first initiatives was the development of the new Alliance logo. He was instrumental in encouraging several of the Alliance’s newest members to join. And he strongly supported hiring the marketing agency, For Momentum, to enhance and expand member engagement in the Alliance.

New Officers and Board of Trustees

President Craft announced the approved slate of officers for 2011-2012 and new board of trustees.

Will Fort, president
Rob Therrien, vice president
Dan Murphy and Ken Farrish, co-secretary/treasurer

Scott Kawulok, B & M Roofing, new trustee
Steve Kubicka, ABC Supply, new trustee
Rob McNamara, Tecta America Corp., new trustee
Jeff Willis, Roofing Supply Group, new trustee

For Momentum Facilitated Discussions

Friday afternoon included a working session led by For Momentum, which facilitated discussion about future Alliance activities. This working session proved to be quite productive and involved a great deal of input from attending members. Several important developments were identified in the group discussions:

Mission Clarity — As the 15th anniversary of the Alliance approaches, the opportunity presents itself to review our mission and ensure it speaks clearly to our purpose, plus, drive the creation of a clear plan of work for the short-term and long-term.

Member Engagement Strategies — Several concepts were examined and after much discussion, the following priorities were established: position the Alliance as the leading source of industry data collection and dissemination; conduct, sponsor or fund industry research in relation to new and emerging technologies; and address ongoing issues with workforce development and sustain efforts to improve industry image and legacy.

For Momentum created a comprehensive report called the POWER Assessment based on member interviews, an industry landscape snapshot of similar organizations, SWOT analysis, key findings and conclusions. A final version of the power assessment will be sent in future correspondence.


To read the full meeting report of The Roofing Industry Alliance for Progress meeting, click here.

OMG Check Presentation

Alliance member OMG Roofing Products, Agawam, Mass. presented a check for $6,200 during the Thursday evening Alliance member reception to the Alliance for the Melvin Kruger Endowed Scholarship fund and the Disaster Relief Fund, managed by NRCA’s Community Service and Disaster Relief Committee. The check represented the proceeds from a silent auction held by OMG Roofing Products for a tricked-out PaceCart 2 at its booth during the 2011 International Roofing Expo® held in February.

Photos from Meeting

Click here to view the photo gallery from the meeting.