Branding Efforts

Another group of members who have had a significant effect this year is our Branding Task Force. Kudos to Charles Antis, Greg Bloom, Marc Cameron, Susan DeGrassi, Rudy Gutierrez, Dave Lawlor, Tom Saeli, Michelle Sporer-Hunt and Cori Vernam. Because these members rolled up their sleeves and got to work, we have accomplished the following this year:

  • A revised mission and core values statement
  • Talking points each member can use to discuss the Roofing Alliance and all our successes
  • A refreshed logo and tag line, “The Foundation of NRCA,” which clearly explains the relationship between NRCA and the Roofing Alliance
  • A new look for the Roofing Alliance Update shell
  • Hiring two firms to ramp up our media outreach and increase our social media presence
  • Our soon-to-be-unveiled redesigned website

Now that we have solid communication foundations in place, we look forward to continued growth, including new members; more participation in our MVP, Gold Circle and scholarship programs; more teams participating in our student competition; more followers on our social media platforms; more funding requests being presented; and more member engagement. We not only want to meet expectations—we want to exceed them!