7 Ways You Can Grow Your Roofing Business Part 1

Whether you’re a roofing contractor, supplier, manufacturer, architect, subcontractor, or work in another area in roofing, growing your business should always be top of mind. Although you want to reach your short-term goals and deliver excellent results on your current projects, you also should consider creating a backlog of projects to ensure that you are consistently growing and producing more capital and cash flow for your business. Owning and growing a business presents many challenges, including an ever-increasing skilled labor gap, material tariffs and shortages, project delays, and a plethora of other challenges outside of the scope of work. 

In this comprehensive four-part article, members of the Roofing Alliance, the Foundation of the National Roofing Contractors Association (NRCA), will discuss ways to combat these challenges and how to effectively grow your business. If you are interested in learning more about membership opportunities with a national organization committed to the future of roofing in America, please contact us today. 

In this first part, we will discuss how companies can grow their business by mentoring the next generation of roofers and providing access to roofing training and roofing education initiatives.   

1) Provide Your Workforce with a Roofing Education 

Arguably the greatest barrier to long-term success in roofing is attracting and retaining the next generation of talented roofing professionals. Roofing companies, large and small, are struggling to find qualified workers. Although many of these companies are experiencing record profits, the pace of job growth is increasing so quickly that it will be difficult to meet demand in the near future. 

There are several ways roofing companies can mitigate this important issue, including:

  • Investing in Education: Aside from salary and benefits, many young workers value growth in their position as the most important quality they seek in an employer. When you have outstanding young workers that are looking for career advancement, consider providing them with the opportunity to further their roofing education. For example, the Roofing Alliance provides funding efforts for several employee outreach and scholarship programs aimed at recognizing and rewarding outstanding roofing professionals with opportunities to further their roofing education at distinguished universities and excellent vocational programs.
  • Training your Workforce: Without the strength of the many unions that were instrumental in cultivating a generation of skilled workers over 30 years ago, roofing contractors need to be proactive with their efforts to train and educate their workforce on the jobsite. On-the-job training is critical to advancing the roofing industry. Another example of furthering roofing education is  NRCA’s ProCertification Series™. This national training initiative features over 30 different roofing-related topics aimed at educating the next generation of roofing professionals while offering participants a series of “microcredentials.”     
  • Partnering with Programs: It’s critical that contractors  recruit the next generation of roofing professionals currently enrolled in construction management schools. There are a variety of ways roofing professionals can get involved with these programs from mentorship opportunities to scholarship funding efforts to internships to establishing local chapters for students to learn more about opportunities in roofing. The Roofing Alliance even hosts a national student competition for construction management schools to educate these impressive students in roofing while also providing a networking opportunity to showcase that a career in roofing is a viable option for their future.  

For more ways a roofing company can grow their business, please read parts two, three, and four

Membership opportunities with the Roofing Alliance are available to all roofing professionals. For more information on our organization’s objectives or how you can make a commitment to the Roofing Alliance, please contact us today.