The Roofing Alliance Branding Task Force held a conference call in October. Task force members reviewed the final products that had been produced as a result of their work during the past two years; heard updates regarding our social media outreach and digital marketing efforts; reviewed the marketing plan; and provided feedback and new ideas. Task force members suggested we build on the word “foundation.” The Roofing Alliance is the educational foundation of NRCA, but it is more than that. Just as the foundation of a building provides the load-bearing strength to support the rest of the building, the Roofing Alliance provides firm, solid support for our industry to build upon, providing funding for industry research; timely and forward-thinking industry responses to major economic and technological issues; promoting professionalism and increasing awareness about career opportunities within the roofing industry; and helping our communities through our philanthropic efforts.
The NRCA/Roofing Alliance Career Technical Education Outreach Task Force also held a conference call in October. This task force is charged with expanding NRCA and the Roofing Alliance’s career and technical education outreach and footprint in schools and helping members address workforce shortages, including:
SkillsUSA: Staff is working with SkillsUSA staff and volunteers to introduce a roofing component into the TeamWorks competition at SkillsUSA’s National Leadership and Skills Conference, June 22-26, 2020 in Louisville, Ky. TeamWorks consists of a four-student team that is required to build a construction project during the course of three days, demonstrating the team members’ ability to work together using their carpentry, electrical, plumbing and masonry skills. The preliminary plan for 2020 will include a roof that can be shingled at ground level, and staff will be working with SkillsUSA to develop drawings and specifications. Judging is based on the team’s presentation skills; ability to construct the project per “competition-specified” building codes; job-site safety; cleanliness; organization and correct ordering of materials from the competition material depot; proper use and accountability of tools and equipment; and the rate of completion of the project. With more than 8,000 career and technical education students in attendance, staff is working diligently to incorporate and showcase roofing as a skilled trade with a viable career path.
NCCER: Members and staff met with representatives from the National Center for Construction Education and Research to discuss the development of co-branded steep- and low-slope roofing curriculum, as well as the return on investment opportunities given a strategic partnership between NRCA and NCCER. A memorandum of understanding is written and being reviewed and revised by legal counsel. We hope to have a plan and timetable to share with NRCA and Roofing Alliance members by calendar year-end.
Member Toolkit: The task force and staff have been charged with developing a Workforce Recruitment Toolkit to assist members with workforce recruitment and development issues, and an outline for moving forward was presented to the task force during its October conference call. Based on the value proposition, “Together we aspire to elevate the roofing industry as a desirable and professional career choice,” the task force will determine and develop resources for various audiences based on multifaceted timeline and devote its November meeting to this endeavor.
If you would be interested in serving on any Roofing Alliance committees or task forces, please let one of us or staff know. Click here to review a list of the committees and task forces currently in place and their objectives.