July-August 2018 member update

Task Force and Committee Updates

Our Branding Task Force has had several conference calls and held a July meeting in Chicago. The result includes hiring two outside communications/marketing firms—JJR Marketing and Leverage Digital. We’ll be drawing upon JJR Marketing’s media relations expertise—developing key story angles for the upcoming year, aligning with trade publications, creating a press kit and establishing media relations (locally, regionally and nationally). Leverage Digital will help us with a brand refresh; website design and development; social media and email marketing; and video production. Work will begin during late August/early September. We are confident about partnering with these two firms and look forward to some exciting outcomes!

Our Construction Management Faculty Research Task Force selected Arizona State University’s (ASU’s) proposal from 16 proposals submitted for A Study of the U.S. Roofing Industry and Its Workforce. Dr. Kenneth Sullivan, associate professor at ASU, will serve as the principal investigator. Sullivan and ASU are founding members of the Simplar Institute, a collective of faculty and researchers with a focus in construction and facility management from multiple universities who work together with industry partners to help drive use-inspired research, discover new knowledge and foster immediate and long-term value. The universities involved include ASU, University of Kansas, University of North Carolina at Charlotte, University of Oklahoma, Texas A&M, Brigham Young University and others. The proposed timeline is to have an interim report presented at the April 2019 Alliance meeting in Arizona and a final report available for the Fall 2019 Alliance meeting. We’re looking forward to the result and gathering much needed data to help us with future planning.

The Construction Management Schools Initiative Committee also met in July. The main topic on the agenda was the fifth student design competition. The project is the Hilton Franklin Springs, Franklin, Tenn. It’s a new construction high-rise project with an evolving, ongoing design. Committee co-chair Kyle Thomas, Thomas Roofing Co. Inc., Mobile, Ala., and Chris Baxter, Rackley Roofing Co. Inc., Carthage, Tenn., are going through numerous project documents selecting appropriate ones for the competition. The goal is to have the competition details finalized and sent out to the schools by Sept. 1.

Instead of scheduling appointments for the teams with our Alliance member exhibitors at the International Roofing Expo® (IRE), the committee members believed it would be better to reach out to the companies and encourage them to email the students directly to invite them to their booths. Staff will be reaching out to our Alliance member exhibitors with details as we get closer to IRE.

Committee members believed one way to help Alliance members connect with their local construction management schools is to provide them with a basic presentation package they can use in the classroom. The plan is to start with a 35-minute introductory class about roofing industry basics, including what the industry is about, what we do, how we fit into the construction “pie” and more. This package is intended for an auditorium-based presentation. Eventually, the committee would like to develop a more advanced, technical, hands-on presentation package that includes bringing manufacturer samples to share with the students. We’ll share more regarding this as materials are developed and become available for members.

The Alliance Finance and Financial Development Committee and the Alliance Board of Trustees approved the May 31 audited financial report. Contact Bennett Judson to request a copy of the report.

Alliance Ronald McDonald House Partnership

Bill Good and Bennett Judson attended the 2018 RMHC International Conference at the Sheraton Grand Hotel, Chicago, Aug. 19-22. More than 1,200 attendees represented Ronald McDonald House Charities from around the world. The Alliance was recognized as a corporate donor during the opening plenary session. Good and Judson spent time in the “Corporate Partner Patio in Hot Spot” where they met house managers from numerous Ronald McDonald Houses in the U.S., answered questions about the partnership and explained the benefits. To date, 99 of the 165 stand-alone houses in the U.S. have been connected with Alliance and NRCA members. Our goal is to have all 165 roofs adopted by the November Alliance meeting. Click here to see a list of Ronald McDonald House roofs still available.

Three Alliance-sponsored Programs are Now Open

The Alliance is accepting nominations for its 2019 Gold Circle Awards program, which recognizes member excellence in the roofing industry in three categories—Outstanding Workmanship, Innovative Solutions, and Safety Preparedness and Performance. Click here for program details and a nomination formThe deadline for entries is Oct. 12.

The Alliance’s 2018-19 Most Valuable Player (MVP) Awards program is open. The MVP program celebrates workers who are outstanding employees within their companies and recognizes them for their outstanding performance outside the workplace—charitable deeds, community involvement, challenges they have overcome, dedication and commitment to helping others. Click here for more information about the program and a nomination formThe deadline for nominations is Nov. 16. MVP winners will be recognized at NRCA’s Industry Awards Ceremony and Cocktail Reception, in Nashville, Tenn. One MVP winner will be selected as the Best of the Best, a recognition bestowed by Professional Roofing and OMG Roofing Products, Agawam, Mass.

Details for the 2019-20 Melvin Kruger Endowed Scholarship Program are available, click here for more information. The Alliance’s scholarship program is available to assist employees of NRCA contractor and supplier members who plan to pursue post-secondary education in college and vocational programs and plan to pursue careers in the roofing or building construction industries. Please share this information with your employees. The deadline for applications is Jan. 31, 2019.

Membership Development Update

Alliance membership stands at 166 members, including 116 contractors; 37 manufacturers, distributors and suppliers; three service providers; six individuals; and two supporting. Bill Good continues to visit with prospective members, and we will be sending information about the Alliance to our top 50 prospects in September. Many of these prospects have either indicated an interest in learning more about the Alliance in the past or serve in an NRCA leadership role.

The member development team will host its next conference call in late September to review more than 100 prospective members. The team also will invite a few prospective members to the next member reception and full member meeting during NRCA’s Fall Meetings, Nov. 15-16, to see firsthand the Alliance’s good work.

Just a reminder, if you are looking for the opportunity to give back to the industry that has given so much to you, please consider fulfilling your philanthropic goal through the Alliance’s Planned Giving Program. The Alliance is pleased to report we have nine Founding Legacy Donors, but our goal is to secure another five to 10 gifts in the year ahead.

Your support of the Alliance will provide current and future generations of roofing professionals access to cutting-edge education, research and technologies that will allow for better training and more informed leaders in their field. This access to new learning models, technology and proven methodologies will increase efficiency and outcomes to improve the future of the roofing industry and its workforce.

“As I contemplated my gift to the Alliance, I realized I wanted to leave a meaningful gift to honor this great industry that has given so much to me while also helping transform the future generation of students and leaders long after my own involvement ends.” ~ Dennis Conway, Las Vegas

Alliance Member Meeting—April 24-27, 2019

Mark your calendars for the Alliance member meeting scheduled for April 24-27, 2019, at The Wigwam, Litchfield Park, Ariz. This is your opportunity to have a voice in selecting future projects for Alliance funding; network with fellow Alliance members; hear speakers disuss timely and appliable topics; and enjoy the luxurious accommodations, world-class resort pools, golf and full-service spa at The Wigwam. Click here for a preliminary meeting schedule. More details will be available in February 2019. Check out the Alliance website for a current list of upcoming Alliance meetings and events.

We’re excited with all the Alliance activity and appreciate your continued support and involvement. We need this to keep the momentum going. We need your attendance at meetings, participation on committees and input to make it all happen. Feel free to contact Bennett Judson, Bill Good or either one of us with your comments, questions or any prospective members you would like us to contact.

Thank you!

Rod Petrick
Alliance President
Ridgeworth Roofing Co. Inc.
Frankfort, Ill.
Email: Rod@ridgeworthroofing.com

Josh Kelly
Alliance Vice President
OMG Roofing Products
Agawam, Mass.
Email: jkelly@olyfast.com