In this four-part article, members of the Roofing Alliance, the Foundation of the National Roofing Contractors Association (NRCA), are discussing several ways that roofing companies can successfully grow their business. As a national organization with an endowment fund, the Roofing Alliance’s core values include: education and training, technology, sustainability, and philanthropy.
In parts one and two of this series, we covered many of these fine attributes and ways that implementing these values can enhance your business model. In this part, we will focus on opportunities in community service in the roofing industry as well as the importance of marketing your business effectively.
In part one, we discussed several of the short-term and long-term benefits for roofing businesses that provide scholarship opportunities for current construction management students and NRCA members. There are a variety of other charitable acts companies can take part in to improve their community and strengthen the future of the roofing industry while still meeting their own business objectives. For example, the Roofing Alliance is dedicated to partnering with Ronald McDonald House Charities® (RMHC) to maintain the roofs of their 165 standalone Houses in the U.S. Along with a variety of signature programs created by the Roofing Alliance, members have also provided funding to support National Women in Roofing (NWIR). All of these programs help communities and the roofing industry as a whole.
Roofing business owners can start their efforts with a local organization or by helping families within their business. From here, they can eventually scale out and partner with a national nonprofit organization. Another option is to provide funding to sustainability and safety initiatives. For example, members of the Roofing Alliance have provided funding to roofing-related research projects and studies that improve sustainability of roofing systems and the safety practices of their workforce. The end result is that charitable giving supports communities, helps the industry, and can also be utilized as a positive networking tool for your business.
As we discussed previously, in order to overcome the stigma millennials often associate with blue-collar career opportunities like roofing jobs, roofing companies need to offer education and training opportunities. Another way to showcase exciting opportunities in roofing is to market the technology that is becoming integrated into the industry while also showing that roofing companies are committed to sustainability. There are a variety of ways that roofing companies can effectively market their services including:
Although you may have developed your business model through hard work on the jobsite, in order to successfully expand your operations, your company needs to reach your target audience through effective marketing strategies.
For more ways a roofing company can grow their business, please read part four.
Membership opportunities with the Roofing Alliance are available to all roofing professionals. For more information on our organization’s objectives or how you can make a commitment to the Roofing Alliance, please contact us today.